French officials have announced plans to unveil a state-of-the art design for its Expo 2020 Dubai pavilion, which will be dedicated to mobility and held under the theme of ‘light enlightenment’.
According to French Expo officials, the pavilion is designed to showcase the country’s ingenuity and expertise, particularly with regards to digital transformation and sustainable urban development.
Among the features will be a “Smart City a la Francaise” model that will demonstrate how major global connectivity issues can be solved in the 21st century.
“Since Dubai was announced as the new host, we have been working tirelessly to create a French pavilion unlike any other,” said Erik Linquier, the commissioner general of the French pavilion at Expo 2020.
“We will be highlighting all the wonderful things France has to offer from products, technologies, innovations and ideas.”
Additionally, the pavilion includes a special logo that has been designed by Richard Attias & Associates in collaboration with their creative partner Hands Agency which represents France’s ‘three messages’ of radiance, speed and light.
The ‘radiance’ will be represented by an Eiffel Tower which takes the place of the letter ‘A’ in the word France, while speed is represented by colour gradients on the spokes of the tower, which are also meant to symbolise networks, flow and connections.
Lastly, light will be represented by rays emanating from the tower, which are meant to represent French influence abroad and the dissemination of ideas.
“Expo 2020 will offer France the opportunity to express its vision on climate change initiatives and to create ecological and environmental solidarity on an international level,” Linquier added.
“In the spirit of the One Planet Summit, France will continue to support the advancement of social wellbeing and justice across the world while also using digital accelerators to develop smart cities of the future.”
Follow us on
