As we bid adieu to 2023, let’s take a moment to reflect on the tech that’s been stirring things up in our creative agency. From AI and Web3 to CGI, Generative AI, and the evolving Metaverse, it’s been a year of big leaps and bounds.
ChatGPT, our AI sidekick, has been a game changer, handling everything from simple grammar changes to analysing and summarising documents. It’s streamlined our workflows and added a pinch of AI magic to our daily grind, a god send to those who can’t get their words out!
Midjourney’s been our creative muse, transforming wild ideas into stunning visuals at breakneck speed. It’s revolutionised the way we approach the creative process, bringing an AI twist to our creative endeavours at the same time as saving time creating mood boards for our clients who needs to send something up the food chain quickly.
Web3 has been all about building trust and transparency in the digital realm, resonating strongly with clients who value secure and authentic interactions, more will come on this in 2024 we are all very excited for this!
Now, let’s talk CGI. You may remember Adidas’ campaign at the Dubai Frame featuring Lionel Messi. That CGI masterpiece not only captured the World Cup frenzy but also racked up a staggering 250 million organic views. It’s a prime example of how CGI can elevate a brand’s storytelling to epic proportions but don’t be a flash in the pan – create a story for the brand and don’t just do it for the sake of it… as we have also witnessed scenarios where the messaging can get very lost.
Generative AI has opened up new horizons in content creation, pushing the limits of creativity and bringing to life ideas that were once just a figment of our imagination.
Let’s chat about the Metaverse – the buzzword that’s been on everyone’s lips since the beginning of 2023. It promised a digital revolution and, well, it’s been a mixed bag. High costs and tech hurdles have made some hesitant, but there’s a silver lining. Take Vans World on Roblox, for example. Vans created an immersive skatepark experience where players could buy and wear NFT Vans in the game. The result? A whopping $652 million spent in Roblox by players. And here’s the kicker: customers who designed shoes in the game could buy the real deal on Vans’ website. It’s a stellar instance of how the Metaverse can offer subtle brand placement that Gen Z loves, while also adding value and fun.
The blend of AI, Web3, CGI, Generative AI, and the Metaverse has been a cocktail of creativity and innovation in 2023. We’ve tailored experiences that resonate, built digital trust, and told stories that stick with audiences.
It’s about the people, though. All this tech is fantastic, but at the end of the day, it’s about making meaningful connections, telling stories that matter, and creating experiences that stay with people long after they’ve logged off.
Looking ahead to 2024 and the future, we’re excited about the possibilities. Ethical and sustainability are key words from this year that play a huge part in AI, privacy-focused Web3, more immersive CGI, advanced Generative AI, and a Metaverse 2.0 that’s just waiting to show its full potential – it’s an exciting time to be in the creative field.
Reflecting on this year, it’s clear that our journey through AI, Web3, CGI, Generative AI, and the Metaverse has been about more than just embracing new tech. It’s been about using these tools to deepen connections, create engaging content, and craft experiences that truly resonate. It’s been a year of blending cutting-edge tech with genuine human creativity, and we’re eager to see where this fusion takes us next.
Follow us on
