Dubai-based marketplace aggregator YallaHub announced securing $6 million in a pre-series A funding round.
The latest round was co-led by numerous MENA-focused private investors, entrepreneurs and syndicates, including Fedor Ovchinnikov, founder of Dodo Brands.
The venture said the fresh capital will be used to refine its IT platform for order aggregation and expand the network of partner marketplaces.
Part of the funds will also be deployed to finance the venture’s planned expansion into Saudi Arabia and Qatar in the near future.
“These are both fast-growing markets with a flourishing fintech sector, economic stability, young and tech-savvy populations, impressive levels of internet penetration up to 99.0 percent and a drive toward digitalisation,” the company said.
YallaHub: Uniting e-commerce opportunities
As a B2B e-commerce startup, YallaHub enables brands to scale up across the GCC region and achieve global omnichannel sales with a “single-window service”.
The company is built upon the foundations of YallaMarket, a Dubai-based ultra-fast grocery delivery service, leveraging its robust infrastructure and cutting-edge technologies.
YallaHub has already introduced over 80 small, medium and enterprise brands to the UAE market, including the global health food brand Vkusvill.
The marketplace aggregator provides its customers a single entry point to the GCC market and is equipped to handle omnichannel sales simultaneously, including 8 aggregators and marketplaces such as Noon, Careem, Amazon, Deliveroo and NowNow, besides e-commerce platforms and the merchant’s own sales channels powered by YallaWeb and Shopify.
The startup was founded in 2021 by Leo Dovbenko and Stas Seleznev.
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