Matchday revenue increased by $2.8m to $39.1m in 2009/2010 as the Villans attracted an average league attendance of 38,600 at Villa Park during the season.

The club’s broadcast revenue accounted for 58 percent of total revenue, reaching $83.5m. The majority of this was from the Premier League’s broadcast distributions as the club finished in sixth place for the third successive season.

Rather than having a fee paying sponsor on its shirt, the Birmingham based club promoted Acorns, a local children’s hospice during the 2009/2010 season, meaning that its commercial revenues of $20.9m was much lower than many of its competitors. This revenue stream will increase in 2010/2011 after Villa signed a three year with FxPro.

A second successive early exit from the Europa League and a disappointing first half to the domestic league season means that Aston Villa must turn things around in the latter half of 2010/2011 if they are to remain in the Money League’s top 20 next year.