Broadcast revenue increased by $24.6m to $64.6m in 2009/2010, with UEFA central distributions amounting to more than $27m in respect of the club’s Champions League participation. Central distribution from the Bundesliga was another major source of broadcast income.

Broadcast income accounted for the largest share of overall revenue (42 percent), differentiating Stuttgart from the other Bundesliga clubs in the Money League, for whom commercial income was the key revenue driver.

Commercial revenue accounted for $49.7m of total income, underpinned by long term deals with Puma and Mercedes Benz, for kit supply and naming rights to the stadium respectively. From 2010/2011, food brand Gazi will pay a reported average of $7.4m per season to be the club’s main sponsor.

Matchday revenue totalled $40.8m, an increase of $811,140 from the previous year. Once redevelopment work on the club’s stadium is complete, the increased capacity (60,000) and improved corporate hospitality offerings are likely to stimulate revenue growth.

Stuttgart is unlikely to feature in the Money League in the near future after broadcast income for 2010/2011 is expected to fall with no Champions League football and a disappointing start to the league.