AS Roma experienced the largest fall in this season’s Money League, dropping six places to 18. Non qualification for the Champions League, for the first time in four years, resulted in revenue dropping by $32m to $165.8m.
Despite not playing in European competition, the Giallorossi competed strongly for domestic honours, finishing runner up in Serie A in a closely fought race and losing out in the Coppa finals.
Broadcasting remained the dominant revenue stream, contributing $88.6m of total revenue. Progression to the round of 32 in the European earned just $2.9m in UEFA central distributions. The lack of revenue from Champions League participation meant that broadcast revenue dropped by $28.7m.
Roma generated the second lowest matchday income for any Money League club, narrowly beating out Juventus. There was a slight increase of $270,380 in matchday revenues to $25.6m due to the clubs strong domestic cups performance.
The club face key challenges off the pitch, with owners, the Sensi family, putting it up for sale in summer 2010, while the club will need to accelerate plans for a new stadium in order to provide a platform for it to compete with its European peers in the long term. A return to the Money League is not foreseen in the near future.