Having failed to make it past the group stages in the Champions League, Atlético moved into the Europa League and proceeded to take it by storm, eventually beating UK club Fulham in the final to win the club its first trophy in 14 years. Subsequently, the club won the European Super Cup in August 2010, beating Champions League winners, Internazionale.

Broadcast revenue accounted for 50 percent of Atlético’s total income, with the key components being central distributions from the UEFA ($28.9m) and the club’s domestic broadcast deal with Telemadrid, worth $56.7m per season over five years.

However, in 2010/2011, the club failed to qualify for the Champions League and exited the Europa League in the group stage, which is likely to significantly decrease broadcast income. Despite having the third highest broadcast income in Spain, Atlético is almost $135.1m behind its cross city rivals, Real Madrid, emphasizing the polarization in revenues between Spain’s clubs.

Matchday revenue was $48.5m in 2009/2010 due to the club playing five more games than the previous season. The average income per game was $1.6m, which is about the average for clubs in the lower half of the Money League. A move to a new 70,000-seater stadium is planned, which will provide the platform for increased matchday revenues.

Deals with Kia and Nike underpin the club’s commercial income. Both are expected to remain as partners for the 2010/2011 season.

Atlético’s performance in 2009/2010, finishing seventh in the league and exiting in the group stage of the Europa League, makes it unlikely the club will remain in the Money League top twenty next year.