The second highest placed Bundesliga club in the Money League, Hamburger SV’s revenues for 2009/2010 remained broadly flat at $197.9m. However, the North German club dropped two places on the back of the growth achieved by Manchester City and Tottenham Hotspur.
Commercial revenues remained the club’s largest revenue stream, contributing $85.2m, or 43 percent of total revenues. Growth of $10.2m almost completely offset decreases of $8.3m and $2.5m across matchday and broadcasting respectively.
An extension of the club’s shirt sponsorship with Emirates Airlines is reportedly worth $9.4m per season, which a new stadium naming rights deal with technology services provider, Imtech, is worth a reported $5.6m per season.
As a reward for reaching the UEFA Europa League semifinals, the club received $10.1m in UEFA distributions, an increase of $5.1m compared to the previous season, a result of being the first season of improved broadcast and commercial deals for the competition.
However, this was offset by the club finishing in seventh in the Bundesliga and an early elimination from the German FA Cup, which meant a slight drop in overall broadcast revenue to 45.6m.
A lack of participation in European competition in 2010/2011 means that Hamburg will be hard pressed to retain its current Money League position for 2012.
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