With revenues of $295.6m in 2009/2010, Liverpool slipped one place to eighth in the Money League. Just as in the English Premier League, the club is under severe pressure from Abu Dhabi’s Manchester City and Tottenham Hotspur in the Money League, as both push for the Champions League place that Liverpool need to ease its strained finances.
New owners New England Sports Ventures (NESV)’s strategy for the club will be central to re-establishing and sustaining the club’s on and off pitch success.
Despite a slight two percent drop in matchday attendance figures following a horror league campaign, the club posted a slight increase in matchday revenue, up by $640,880 to $68.7m in 2009/2010.
The club saw its broadcasting revenue increase by $7.8m to $127.3m, despite dropping out during Champions’ League group stages. Driven by an increase in UEFA central distributions, the club received $9.13m. A seventh place finish meant that the club received $76.9m in 2010, $3.68m less than it received in 2008/2009 for finishing second.
The increase in broadcast revenue was offset by a $8.9m fall in commercial revenue, dropping to $99.3m. This reduction was attributed to reduced royalties and merchandising income.
However, the club’s 2010/2011 commercial revenue will be boosted by the signing of a four year deal with Standard Chartered Bank, worth a reported $32m a season. In addition, NESV will be looking to bring their experience from baseball to help Liverpool generate further global commercial revenue.
Most importantly, the club needs a massive improvement in on pitch performance for it to retain its position in the top half of the Money League, following a disastrous opening to the 2010/2011 season.
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