Retaining their third place spot on the Money League, Manchester United saw a mixed performance from their three revenue streams, with broadcasting and commercial revenue rising to offset falling match day revenue.
Overall revenue grew to $458.8m, an increase of $12.6m. The club’s overall broadcasting revenue growth increased by $8.17m in 2009/2010, driven by the new cycle of Champions League broadcast and commercial contracts, with improved values, which increased distribution to $73.3m.
Commercial revenue increased to $130.4m, driven by several commercial tie ups, including telecommunication companies such as Bahrain’s VIVA and Saudi Telecom.
Elimination from the Champions League and FA Cup cost the club approximately $13.7m in match-day revenue. Despite this, the Red Devils still managed to generate around $5.7m per home match with average league match attendances remaining broadly consistent with previous years.
With the gap between the Red Devils and the top two Spanish clubs growing, United’s revenue performance emphasises the need for successful on pitch performances, particularly in the Champions League, to allow the club to catch up with the Spanish giants.
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