Diversification is the way to succeed, so believes Jethwani. Different products and business interests while operating in many countries is the key to survive these challenging times. This is how Jethwani and Eurostar survive and thrive.
Jethwani was in his mid-twenties when he landed in Saudi Arabia in the early 1980s. A few months later, he was in Dubai. Jethwani sees similarities between the emirate today and the one he landed in nearly 40 years ago; it has always been geared towards helping the business community. He began with fast-moving consumer goods in Saudi Arabia before moving to the importing of satellite equipment in the UAE. His first shop was in Deira, and today Eurostar is a multifaceted company with diversified business interests spread across the GCC, Africa and Indian, with 50 million customers. Even in 2017, the Dubai-headquartered Eurostar continues to stay at the forefront of digital and satellite technologies, bringing the most technologically advanced solutions to its customers, including a smart home system. The group’s performance in 2016 witnessed some spikes, and distribution helped the group come out ahead.
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