A veteran investor with an in-depth knowledge of the region’s real estate sector, Joseph has over 20 years of management expertise. Joseph took over the management of the AED7.4bn Dubai Pearl project and has planned and successfully executed a revival plan, including the redesigning and rebuilding of the project. The three phase development is due to start delivering units in 2013 and will comprise four 73-storey towers. The project is made up of fifteen percent retail, nineteen percent hotels, 42 percent residential and 24 percent office space. The project also advertises seven branded five-star hotels such as Baccarat, Bellagio, MGM Grand Hotels and Skylofts. The real challenge for Joseph’s managerial skills will be what to do with the AED100m manmade island Dubai Pearl bought in 2008 that forms part of the Siberia section of Nakheels infamous The World project.