As one of the minds behind OTO, the largest omni-channel, multi-carrier shipping gateway in MENA, Uzar has a lot on his plate – especially with the MENA region’s e-commerce market set to hit a valuation of $50 billion by 2025, according to a report by Kearney.

The SaaS startup helps brick-and-mortar retailers across GCC and Egypt fulfil orders – from their physical stores or warehouse to the customer’s doorstep – in as little as two hours with 90-plus integrated shipping partners.

The platform, which can be integrated with APIs such as Magento and Shopify, uses an AI engine to automatically assign orders to the nearest hub/branch to the customer according to inventory levels, coverage, payment method, and product features.

Uzar has more than ten years of experience building and managing product/engineering teams across the MENAT region. He holds a BsC and MsC in industrial engineering with a focus on logistics operations.