Ahmed bin Rakkad Al Ameri has been leading the Sharjah Book Authority (SBA) since its inception in 2014, the entity that organises the Sharjah International Book Fair and Sharjah Children’s Reading Festival annually. SBA’s flagship initiative, the Sharjah Publishing City Free Zone, is the world’s first of its kind dedicated exclusively to the publishing and printing business. The Sharjah Libraries and several other cultural initiatives also operate under the SBA. Under Al Ameri’s leadership, Sharjah International Book Fair has risen to becoming one of the largest book fairs in the world.