She is responsible for developing integrated marketing strategies for each business unit within the group, as well as internal and external executive communication tactics and plans.

Seddiqi also leads the Customer Experience (CX) communications for all business units, including Ahmed Seddiqi & Sons and Seddiqi Properties.

Seddiqi’s leadership skills saw her quickly rise through the family business and she has played an instrumental role in re-structuring the company’s marketing department.

Seddiqi is actively involved in the conceptualisation and implementation of corporate and brand marketing and communications strategies across the business portfolio as well as the day to day department activities.