Ali Al Ebrahim is the founder and CEO of COFE App. The mobile application acts as an online coffee marketplace giving coffee lovers access to coffee chain houses as well as specialty coffee roasters. COFE App was created by Al Ebrahim in an effort to bring innovation to people’s daily coffee rituals. A coffee enthusiast himself, Al Ebrahim thinks it is only natural for a business such as COFE App to boom in a market where coffee is not just a beverage but a tradition.
Most recently, COFE App was nominated among the top five finalists for the London Tech Innovation Awards in 2019. Under his leadership, the brand won the 50 Top Tech Companies in Asia Award by Intercon Dubai this year. The brand was featured in Forbes Middle East as one of the 50 start-ups to watch in the Arab world and was chosen among the most promising 100 Arab Start-ups by The Arab Youth Centre in Dubai. He also received the Arabian Business Entrepreneur of the Year Award for his work with COFE App.
Al Ebrahim believes that COFE App has the potential to revolutionise the $100bn coffee industry. With an innovative user-interface, cutting-edge technology and a first-of-its-kind customisable rewards programme, the app has been well-received by franchise brands including Costa Coffee, Caribou Coffee, Seattle’s Best Coffee, Cinnabon, McCafe, Gloria Jeans, and Nespresso as well as artisanal coffee roasters such as CAF, 20 Grams, Jumo, and Dose, to name a few. Since its launch in Kuwait in 2018, the brand has expanded to cover the KSA and UAE markets, and is set to launch in the Bahrain, Qatar and Oman markets in the upcoming months before going global with its first international opening in the UK.
Al Ebrahim has always been a self-starter who believes in the power of technology and how it can add ease and efficiency to people’s lives. He has always sought innovative business ventures, wherein simple ideas and clear visions can change the way people do things. COFE App is an extension of this belief, and is the only mobile application operating in the online coffee marketplace segment, not just in the GCC but the world over.
Al Ebrahim pursued his undergraduate degree in Business Administration at the University of Missouri, Kansas City (USA), followed by an executive certification in Technology, Operations and Value Chain Management from the Massachusetts Institute of Technology (Sloan School of Management), giving him the academic edge and technical know-how to establish a niche for himself in the business and technology industries.
Everything Al Ebrahim does, is done with simplicity at its heart, with the ultimate aim of benefitting people’s lives.
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