She has built a reputation as a driving force behind the city’s real estate sector. In a career now spanning more than 15 years, she has been responsible for constantly seeking new opportunities, pursuing them to their fullest and driving strong growth – and, as a result, has become a highly respected and influential presence in Dubai’s growing property sector. She is currently the Chief Property Management and Marketing Officer at wasl properties.

In her role, she leads more than 100 employees in eight major divisions that covers sales and marketing, customer service, legal and collection, tenant management and support and operations. She is also responsible for overseeing the operations of the wasl Call Centre and wasl Owners’ Association Management. Her responsibilities extend to strategic planning, business development, capital raising, and structuring and identifying new growth opportunities for wasl properties.