In 2015, at the age of 28, Tsioris launched InstaShop, a hyperlocal grocery marketplace that promised to eliminate the hassle of visiting the supermarket by delivering your goods in under an hour from a nearby supermarket. Today, three years later, InstaShop has become the largest and most reputable on-demand grocery shopping platform in the Middle East.
Tsioris holds a masters in mechanical engineering along with a masters in general management and started his career in Philips Consumer Lifestyle, where he led the global competitive intelligence team. He later moved to Dubai to set up the lighting organisation’s marketing intelligence department for the Middle East and Turkey only to soon realise that it was time for change.
He resigned from his job and launched his first start-up, during which time he used to order groceries over the phone but felt the service wasn’t as good as it should be. That dissatisfaction led to the “eureka” moment for his next mission to simplify grocery shopping through his next venture.
InstaShop has since been nominated by Forbes as one of the most promising start-ups in the Arab world in 2017. John has been supporting other entrepreneurs by sharing his journey and experience acquired in the start-up world in many occasions such as the Arabian Business start-up school in 2017 and the Seamless Ecommerce conference in 2018.
His efforts have established a company backed by reputable investors such as Jabbar Internet Group, Venture Friends and Souq.com. Today with a base of over 300,000 active users across the Middle East coupled with the rapid growth of e-commerce, InstaShop has a bright future ahead.
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