The famous supermarket brand was originally set up in Sierra Leone in 1944 by Thakurdas Choithram Pagarani, but it is the company’s current chairman LT Pagarani who is credited with much of its success. The younger Pagarani has been expanding the brand for the past few decades, transforming Choithram & Sons into an international company spanning Europe, North America, Africa and the Middle East.
It was in 1974 that Choithrams came to the United Arab Emirates and since then the supermarket chain has established locations throughout the Gulf, namely Oman, Bahrain and Qatar. The company brought with it international expertise, networks and connections built over 70 years in 25 countries.
Nowadays Pagarani is working on sideline philanthropic ventures. Choithrams has donated millions of dollars to the United Nations World Food Programme. Most recently, it pledged money to fund school meals to 2,100 children in Benin and 7,800 children in Jordan. Aside from retail, the company also has interests in food services, hospitality, garments and household appliances and logistics and distribution.
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