She used her public profile to go on to found her own beauty
brand, Huda Beauty, under which she runs a line of false lashes, false nails
and henna tattoos, all of which are best-selling products at worldwide branches
of French cosmetics giant, Sephora. Her lip contouring kit also is in the
pipeline.

The 32-year-old makeup artist started her career in 2010 by
writing makeup tips and tricks and filming YouTube tutorials.

With a 12 million-strong following on her Instagram account
alone, Kattan has proven that she does more than just blog. While the blog
itself made little money for the first four years, Kattan told Arabian Business
this month that her cosmetics business had more than doubled over the past two
years, driven largely by the beauty products.