Tourism continues to be a significant driver of the UAE
economy and government bodies and businesses are taking steps to expand the
sector further. Emirati Issam Abdul Rahim Kazim is the CEO of Dubai Corporation
for Tourism and Commerce Marketing (DCTCM), which is responsible for branding
and marketing Dubai to the world.
He took up the post in 2014 after serving as director of DXB
Live, a subsidiary of the Dubai World Trade Centre. In that role, he was
responsible for creating and developing strategic live events such as Dubai
Sports World, Dubai Music Week and Dubai Classics. Before that, he worked at
Dubai real estate developer Nakheel and Dubai Bank.
At DCTCM, Kazim works to increase the organisation’s work
with private and public sector tourism and commerce partners to promote Dubai’s
reputation as a major international business and leisure destination. The
emirate has set itself a target to attract 20 million visitors each year by
2020, and Kazim is responsible for devising and implementing new activities to
achieve this. Last year he was reportedly planning to set up more tourist
information centres – which at present are only located at Dubai Airport and
Dubai Cruise Terminal.
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