Emirati Issam AbdulRahim Kazim is the chief executive of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), the new body responsible for the branding, promotion and marketing of Dubai to the world.
With Dubai’s tourism vision to attract 20 million visitors per year by 2020, the corporation is dedicated to working with private and public sector tourism and commerce partners to promote Dubai’s position as a leading international business and leisure destination around the world.
Under his remit he oversees the development and activities of the corporation, which was established in December 2013, as an affiliate of the Dubai Government’s Department of Tourism and Commerce Marketing (DTCM).
Kazim took up this post in February 2014, joining the DTCM from the Dubai World Trade Centre (DWTC), where he was the director of DXB Live, a subsidiary of DWTC. In his role he was responsible for creating and developing strategic live events such as Dubai Sports World, Dubai Music Week and Dubai Classics.
He previously worked at Nakheel and Dubai Bank. One of the initiatives Kazim reportedly is keen to establish is the setting up of more tourist information centres. At present these are only located at Dubai Airport and Dubai Cruise Terminal.