Posted inWellness

Dubai removes ad claiming to cure diabetes through yoga

Giant billboard initially claimed the yoga centre can ‘beat depression’ in 10 days without medicine

Middle East ad spend to drop by $2.9bn as coronavirus bites

A giant billboard in Dubai which claims Sanjeev Krishna Yoga (SKY) centre can cure diabetes, arthritis and back pain in just 10 days through yoga, has been taken down followin a public uproar. 

The ad stated, “Beat diabetes, arthritis and back pain in only 10 days with no medicines. Join rhythm of life”.

Founder Sanjeev Krishna told Arabian Business that he does not claim he can “cure” depression or diabetes, but that he helps clients “beat” their diseases by “understanding themselves better”.

The removal of the ad came following backlash on social media platforms from medical professionals who criticised the centre’s credibility.

It was also the second ad of its kind to be put up by the same yoga centre, with the first claiming it can cure depression through yoga in 10 days.

The MOH claimed it did not authorise the ad.

UAE-based psychiatrist Dr. Alya Al Midfa said on Twitter, “First, it was clinical depression that was curable in 10 days with yoga! Now it’s diabetes and arthritis?! You read that right, #diabetes and #arthritis in 10 days without medications! If that ad is unauthorized as @mohapuae confirmed, who on earth authorized this one?!”

However, some users validated Krishna’s methods and confirmed that it helped them cure diseases such as depression.

“For this particular course and particular case I’m a living example for this and I can tell you it’s 100% true and efficient. I had an accident and got DVT deep veins thrombosis and 10 days were enough to change my life, get me out of medicine by my [doctor’s] approval,” one user said.

Krishna said the billboards were paid for by his students who had benefitted from his course.

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