As many as 200 global iconic landmarks in 38 countries around the world turned green to celebrate Ireland’s National Day as part of Tourism Ireland’s seventh annual ‘Global Greening’ initiative.
For the first time in the UAE, new greenings included Yas Viceroy, Yas Island Abu Dhabi and Global Village in Dubai. They both joined old favourite Burj Al Arab Jumeirah and shone bright in emerald green on Ireland’s most famous national holiday.
Global Village in Dubai
Tourism Ireland’s global campaign – which sees some of the world’s most famous attractions and sites go green to mark Ireland’s National Day – kicks off the organisation’s $21.5 million first half promotional drive to grow overseas tourism in 2016.
Other iconic landmarks that turned green for the first time this year included 7 World Trade Center at Ground Zero in New York and the famous Big Wheel on Place de la Concorde in Paris.
Yas Viceroy, Yas Island
“The success of our Global Greening initiative is due in no small part to the great work that has been carried out across the world by Irish people down the generations and, in particular, to the great support we’ve received from the Irish embassy network and the Diaspora,” Niall Gibbons, CEO of Tourism Ireland, said.
“The eagerness of cities and countries everywhere to take part underlines the strength of the deep connection that people all over the world feel to Ireland. More than 70 million people around the world claim links to the island of Ireland and Ireland’s National Day is a truly unique opportunity to reconnect them with their heritage.”