When you think of Steve Jobs, the first image that probably comes mind – aside from Apple products – is the man himself: Clad in his signature black turtleneck, jeans, and New Balance trainers. Not exactly catwalk-ready, but somehow Jobs became a style icon for the ages, inspiring a generation of minimalists who believe that less is definitely more.
Why he wore the same thing every day
Steve Jobs wasn’t just an innovator in technology – he was a master of efficiency. Jobs famously adopted a uniform to eliminate decision fatigue. He once said: “I’ve got a lot of decisions to make, so why waste mental energy on what to wear?” He wasn’t wrong. By sticking to a no-fuss wardrobe, Jobs freed up his brainpower for more important matters – like revolutionising the tech industry. His uniform wasn’t just about comfort or simplicity; it was about preserving mental clarity, focus, and, of course, personal branding. Jobs understood that consistency is key, even when it comes to clothes.
How his style status started
The story goes that Jobs was inspired by Japan’s Issey Miyake, the designer behind his famous black turtleneck. On a trip to Japan in the 1980s, Jobs noticed that workers at Sony wore uniforms and decided he wanted one too – albeit with a bit more flair. He collaborated with Miyake to create the iconic black turtlenecks, and the rest is history. By the 1990s, the uniform had become synonymous with Jobs himself, cementing his status as a style icon.
Inspiring a generation of minimalists
Jobs’ approach to fashion was radical because it was countercultural. In an age when tech moguls flaunt designer suits and oversized watches, Jobs’ pared-back look was an act of rebellion. The result? He inspired a whole generation of minimalists who ditched cluttered wardrobes in favour of uniform dressing. His look said: “I’m too busy changing the world to care about fashion,” but paradoxically, that disinterest in fashion made him an icon in his own right. Jobs turned minimalism into the new cool, proving that sometimes, less truly is more.
Why fashion matters in business
Sure, you’re not walking down a fashion runway every day at work, but make no mistake – what you wear matters in business. Jobs understood the power of a personal brand, and fashion was part of it. His black turtleneck wasn’t just a choice of clothing; it was a signal. It told the world that he was someone who valued simplicity, consistency, and focus. In the world of business, where first impressions matter, fashion can communicate your values, your attention to detail, and even your level of creativity. Jobs’ uniform became part of Apple’s brand DNA: sleek, simple, and timeless.
A quick guide on how to dress like Steve Jobs
- Round glasses
Why it’s essential: Jobs favoured minimal, round frames that matched his sleek, no-frills aesthetic. They’re the perfect complement to his overall look – smart, classic, and unfussy.
Tip: Look for wireframe glasses with a simple design – nothing oversized or overly complex.
- The black turtleneck
The turtleneck is the pièce de résistance of Jobs’ look. Opt for a high-quality version—Issey Miyake if you want to be a purist. It’s comfortable, versatile, and makes a statement without trying too hard.
Tip: Look for something soft and form-fitting, but avoid anything too tight – Jobs never went for discomfort.
- Levi’s 501 jeans
Jobs kept it casual with classic Levi’s 501 jeans. Timeless, comfortable, and durable, these jeans are as reliable as they come – just like Apple products.
Tip: Stick with the original fit, and don’t overthink it. A slight fade gives you that lived-in, “I’m busy being a genius” look.
- Apple Watch (optional modern twist)
Why it’s essential: Jobs never wore an Apple Watch, but if he were around today, it’s hard to imagine him without one. The modern-day tech CEO uniform could easily include this sleek, smart accessory.
Tip: Keep it simple with the original band, and stick to basic black or silver for a modern take on Jobs’ minimalism.
- New Balance 991 trainers
Why it’s essential: New Balance trainers were Jobs’ go-to footwear for years. They’re comfortable, practical, and have an understated coolness. Plus, they scream, “I don’t need flashy shoes to change the world.”
Tip: Go for grey, just like Jobs. The key is comfort, not flashiness.
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