Riyadh Air, the new national airline of Saudi Arabia, has signed a major multi-year partnership with LIV Golf.
The partnership tees off this week with LIV Golf’s 2025 season-opening event at the Riyadh Golf Club, which will become the first international men’s tournament to be played under lights.
The collaboration covers a range of benefits across the calendar’s 14 global events in nine countries throughout Asia, Australia, Europe and North America and includes on-course branding, hospitality, TV placement and more. It will regularly feature the airline in front of a prominent on-course and global TV audience.
Announced in March 2023 by Crown Prince Mohammed bin Salman bin Abdulaziz, Riyadh Air is set to launch its services this year. The airline is committed to providing a world-class travel experience and enhance connectivity to and from Riyadh.
Riyadh Air’s sports partnerships
Riyadh Air has already partnered with several sports clubs and federations including Atlético de Madrid, Concacaf, the WTA Finals in Riyadh, and now adds LIV Golf to its ranks.
In a press statement, the airline said: “Riyadh Air believes that sports have the power to bring people together and inspire them to achieve their dreams and is proud to provide fans with unforgettable experiences locally and globally.”
The partnership was unveiled on Tuesday by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, in the presence of several golf stars, including Crushers GC captain and reigning US Open champion Bryson DeChambeau, Fireballs GC captain Sergio Garcia, 4Aces GC captain Dustin Johnson, Torque GC captain Joaquin Niemann, and Legion XIII captain Jon Rahm.
Douglas commented: “We are incredibly excited to partner with LIV Golf, a league that is transforming the sport of golf with its exciting format and commitment to growing the game globally.
“This partnership aligns perfectly with our values of innovation, excellence, and community engagement, and the growth plans for both organisations are hugely positive for the future. Having five legends of the game here today at Riyadh Airport in the presence of our first-ever aircraft and attempting a very special challenge that we will reveal in the coming days, shows our inventive approach to aviation and sport.”
O’Neil added: “We are proud to tee off the 2025 LIV Golf season with an innovative and forward-thinking partner in Riyadh Air. This partnership shares a commitment to delivering a best-in-class experience for golf fans around the world. We both have a bold vision and ambitious plans with a long runway of success ahead.”
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