Indian budget airline IndiGo announced a partnership with the All India Football Federation (AIFF) to become its global partner and official airline for the Indian football team.
Football is among the three most popular sports in India, both in terms of player participation and TV viewership, making this partnership between IndiGo and the All India Football Federation (AIFF) even more significant.
IndiGo supports ‘Blue Tigers’
The airline said from domestic matches to international tournaments, the airline’s comprehensive route map will ensure seamless and efficient journeys, allowing the team to focus solely on their game, unburdened by travel concerns.
The tie-up will cater to the diverse travel requirements of players, officials, and support staff.
“The Indian Football Team, affectionately known as the ‘Blue Tigers’, symbolizes the spirit and determination of India. IndiGo, with its primary colour being blue, is proud to be the carrier of these ‘Blue Tigers’, flying them to new heights and across new frontiers,” the airline said in a statement.
CEO Pieter Elbers said this marks the start of an official partnership for AIFF, while for IndiGo, it represents its inaugural foray into the world of sports.
“Together, we are committed to a long-term collaboration that will not only elevate the sport but also touch the lives of fans across the nation,” he said.
Kalyan Chaubey, President, All India Football Federation, said it is a pleasure for the Federation to partner with IndiGo.
“People say India is a cricket nation, but I often say it’s a cricket-watching nation and a football-playing nation. It’s a mass sport, as every kid, you will find, is playing football,” Chaubey said.
He said IndiGo, who can show leadership in the Indian airline market, can prove its as a leader for sports as well with this partnership.
Dr. Shaji Prabhakaran, Secretary General, All India Football Federation, said this partnership will take Indian football to greater heights.
“We will work together to take football to a level whereby the world will look at us as we are flying very high with our collaboration,” he said.
The partnership is set to span one year, commencing from mid-September 2023.
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