Dubai-based logistics company DP World, already the titles sponsors of the European Tour, has signed up to become a Worldwide Partner of the Ryder Cup.
The 2023 Ryder Cup will be played the week of September 25 to October 1 at Marco Simone Golf & Country Club in Rome, Italy.
Established in 1927, the Ryder Cup pits Team USA against Europe and is one of the most-watched sporting events in the world. It is a complex logistical operation involving hundreds of different partners and contractors.
DP World will bring its industry-leading capabilities to help deliver the event by seamlessly connecting smart logistics with the passion and precision of golf.
This new partnership agreement further strengthens the company’s strong ties with golf, and the wider sports sector.
Apart from the Title Partner of the European Tour group’s main Tour since the start of the 2022 season, the company is also the tournament Title Partner of the season-ending DP World Tour Championship, which is played in Dubai’s Earth course at Jumeirah Golf Estates since 2009.
Daniel van Otterdijk, Chief Communications Officer at DP World, said: “At DP World, we are committed to supporting the growth of sports globally in reaching new audiences and markets through our smart logistic solutions.
“The Ryder Cup has become one of the world’s greatest sporting events, so we are delighted that DP World can play an integral part in delivering that for the millions of sports fans around the world.
“Whilst the partnership supports both our commercial and brand objectives, it also allows us to showcase our global logistics network that is uniquely positioned to support the event’s partners and contractors with faster, smarter, and more sustainable ways of delivery.”
Guy Kinnings, Ryder Cup Director, said: “The Ryder Cup is a truly global sporting event that connects people worldwide. We are delighted that DP World, which connects people through its smart trade and logistics expertise, have joined our commercial family.
“The Ryder Cup provides a wonderful additional platform to grow their booming business and in turn, we can utilise their logistical expertise to help deliver a truly world-class event.”
Jeff Price, Chief Commercial Officer, PGA of America, added: “As the leading provider of smart logistics solutions, DP World’s commitment to innovation and excellence aligns perfectly with the Ryder Cup.”
Enhancing golf with DP World
With an interconnected network spanning 75 countries across six continents and day-to-day operations accounting for 10 percent of global trade, DP World’s logistical capabilities make it perfectly positioned to help deliver the Ryder Cup and enhance the efficiency and success of golf as a global sport.
As part of the agreement, DP World will use the Ryder Cup as a global platform to engage with customers, prospects, and stakeholders. Fans will be able to see a series of digital and experiential initiatives run in conjunction with the partnership.
This will include the presence of DP World’s ‘second life’ golf ball container in the Ryder Cup fan village, where fans will be encouraged to donate unwanted golf balls to be given back to grassroots golf projects around the world.
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