Kelvin Haus, a pioneering UAE-based fashion brand, announced the launching of its new brand “dedicated to crafting a sustainable future for fashion enthusiasts in the UAE and beyond”.
“With pioneering technology embedded in its fashion brand, Kelvin Haus brings an air of exclusivity to Dubai, with the release of its first product, ‘The Street Tee – Dubai Edition’,” the company said in a media statement.
Limited to just 971 pieces, the code for Dubai, the brand defines a new standard of luxury in the region, it said.
“More than a clothing line, Kelvin Haus emerges as a movement committed to sustainable manufacturing and the principles of slow fashion,” the company said.
It said its garments weave a tale of local craftsmanship meeting global sustainability standards.
Founder Hammad Anwar said each garment reflects the brand’s commitment to supporting the local community, while championing eco-conscious fashion.
“Kelvin Haus pioneers the dawn of a new fashion era by seamlessly fusing meticulous craftsmanship with cutting-edge technological innovation,” he said.
With the fashion industry generating 1.92 million tons of textile waste annually, the brand said it champions the use of recycled fibres, adhering to the highest ecological standards such as OEKO-TEX® and GOTS.
Kelvin Haus: Pioneering NFT Trends
The company said it also introduced an innovative use of NFTs, setting new trends in the industry.
“These digital tokens not only provide proof of authenticity but also offer customers unique experiences and benefits, showcasing Kelvin Haus’s commitment to leading in fashion technology,” the company said.
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