UAE-based luxury boats and yachts manufacturer Gulf Craft launched an experience centre in Dubai’s Port Rashid Marina on Thursday as it celebrates its 40th anniversary this year.
Although yacht customisation is usually reserved for later stages of the yacht buying process, the Gulf Craft Experience Centre will provide an interactive experience for serious buyers and yacht enthusiasts alike.
Clients will be able to interact with the finishings which go into every yacht such as high-quality marble, carpets, and wooden veneers, as well as place new orders and get professional advice on servicing and maintenance. Virtual reality is available for international buyers to explore the variety of yachts Gulf Craft has on offer.
“As we mark 40 years of a continuing legacy, we must take time to reflect on our achievements from the past and our ambitions for the future. With the launch of our new flagship, the Majesty 175 we have cemented our position on the international stage as trailblazers in the field of composites yachts,” Mohammed Hussein AlShaali, Gulf Craft’s chairman said.
“As our global presence continues to expand at a significant pace we must adapt and change the way we do business with our international clients, which is why we are incredibly proud to be delivering a luxury experience through our new hub in Dubai’s Port Rashid. As we look to the future, we will continue to see Gulf Craft strengthen its reputation as a globally recognised manufacturer of the world’s finest vessels which can be found in marinas all over the world,” he continued.
Almost 92 percent of vessels built at the company’s Umm Al Quwain shipyard are exported internationally. The Gulf Craft Experience Centre therefore further support the company’s rapid global expansion by creating an additional option for all clients.
“We are witnessing the growth and demand of the industry, and in response to this we have made the strategic decision to expand our UAE operations to Port Rashid,” said Talal Nasralla, Gulf Craft’s CEO.
“The city is a hub to the world, and our new luxury Experience Centre connects the Gulf Craft brand to its international yachting community with a focus on becoming closer and delivering an exceptional experience. Port Rashid is the natural partner for this expansion as a homeport with strong international travel links and conveniently located close to Dubai International Airport. You can also expect our expanded presence in other global locations very soon as we continue our international growth,” he continued.
Despite a turbulent period for the luxury yacht industry in 2020, Gulf Craft recorded a 42 percent growth in the value of its global orders the first half (H1) of 2021 compared to the full year of 2020.
The manufacturing company secured 71 confirmed orders for its range of boats and superyachts in H1 2021, with 32 delivered to customers from around the world already.
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