Supercar manufacturer Automobili Lamborghini witnessed a slowing interest from the Middle East and Africa (MEA) region, with deliveries falling by 25% in 2017 compared to 2016 at 94 compared to 126 last year.
The news comes just three months after the firm opened the world’s largest Lamborghini showroom in Dubai.
It said numbers are expected to rise due to the launch of new models Aventador S and the Huracan Performantè, which will hit the local market in Q3.
However, Lamborghini’s worldwide deliveries in the first six months of 2017 have seen an increase, with 2,091 cars marking a 4% rise over the same period of 2016.
Lamborghini Huracan Performantè
Of the deliveries, 2% (1,400 units) were Huracán models, which in June reached a milestone of 8,000 cars produced in just three years.
From January to June 2017, deliveries to customers of the Aventador model reached 691 units, marking a 7% increase.
Despite lowered interest in MEA, the firm revealed it is expanding its Sant’Agata Bolognese production site from 80,000 m2 to 160,000 m2 to prepare for the launch of the Urus Super SUV’s in 2018.
Stefano Domenicali, chairman and chief executive officer of Automobili Lamborghini, said, “The success of our products is closely linked to the investments we have been making for years in people and their professional development. Passion, talent, and skill are the particular ingredients in being able to build unique and extraordinary cars like ours.”
The production site’s commercial growth and expansion go hand in hand with an increased Lamborghini workforce. In June 2017, the company hired 400 permanent staff for the Urus project.
As of June, it reached a record 1,500 employees: a doubling of its workforce over the last ten years.
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