Luxury hospitality major Jumeirah names Thomas B. Meier CEO, eyes doubling portfolio by 2030

With extensive industry experience, Meier has been instrumental in guiding Jumeirah through several important milestones and will now lead the next stage of the brand’s sustainable growth under its Mission 2030 strategy, the company said.

As Chief Executive Officer, he will spearhead Jumeirah’s bold plans to double its portfolio by 2030, focusing on international expansion and solidifying its position as a global leader in luxury hospitality.

Meier, who served as Chief Operating Officer since October 2021 and most recently as Interim Chief Executive Officer, takes on the role during a pivotal time for the brand.

During 2024, Thomas led milestone achievements, including Jumeirah’s entry into Africa with the launch of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa as well as other upcoming launches, while also strengthening the leadership team with several senior appointments.

With a distinguished career spanning several decades, Thomas has also led operations and global expansion for renowned brands, including Raffles.

“As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, I am honoured to lead Jumeirah’s next chapter,” said Meier.

“With bold ambitions, Jumeirah will continue to innovate, staying ahead of industry trends and exceeding the ever-evolving expectations of the most discerning guests. Our vision is to establish Jumeirah as one of the foremost influential hospitality brands worldwide,” he said.

In line with its global expansion vision, Jumeirah recently unveiled several high-profile properties, including the two new iconic destinations in Africa; Jumeirah Red Sea in Saudi Arabia; Jumeirah Marsa Al Arab in the UAE and Jumeirah Le Richemond Geneva in Switzerland.

Jumeirah currently operates a portfolio of 30 properties across the Middle East, Africa, Europe and Asia.