Subway unveiled a new campaign using Artificial Intelligence (AI) launching SubMelts across the UAE, Saudi Arabia and Kuwait. The campaign intends to “unlock feel-good memories.”
Subway hosted an exclusive blind taste preview of the new SubMelts with participants across the region who were then asked to describe their experience in vivid detail.
Each word said by the participant was then transcribed and fed into the AI imaging machine to create custom portraits.
The company as part of the campaign also partnered with Vertex, the 3D production house to depict the sandwiches taking over the street.
The video produced shows the cheesy subs soar across the Dubai skyline with the help of drones and a stretch of melting cheese in the sky.
Subway also partnered with Cinema Akil, offering guests complimentary SubMelts for the movie.
SubMelts are now available at outlets across the UAE, Saudi Arabia and Kuwait. It comes in four options – The Big Cheese Steak, Chicken and Mushroom Supreme, Dynamite Chicken and Bella Mozzarella.
Follow us on
