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Saudi Arabia’s Dan Company launches Tuaja Luxury Resorts as it eyes boutique tourism boost

Tuaja Luxury Resorts in Saudi Arabia will enhance agri, eco, and adventure travel experiences

Tuaja luxury resorts in Saudi Arabia
Tuaja Luxury Resorts in Saudi Arabia will enhance agri, eco, and adventure travel experiences

A PIF-backed tourism company in Saudi Arabia has launched a collection of luxury resorts specialising in agri, eco, and adventure travel experiences.

Dan Company launched the Tuaja Luxury Resorts as it looks to elevate the country’s tourism offering.

Designed to provide unforgettable experiences that connect guests with the landscapes, culture and hospitality of the Kingdom, Tuaja offers a blend of luxury, heritage, nature, and sustainability.

Saudi Arabia tourism resorts

Tuaja Luxury Resorts offer three distinct experiences to suit all guests, varying from luxury and exploration at Tuaja Premium Farm Resort, tranquillity and contemplation at the eco-friendly Tuaja Resort, and adventure and excitement at the Tuaja Adventure Resort.

The three Tuaja Luxury Resorts are:

  • TUAJA PREMIUM FARM RESORT: An experience for guests to enjoy the beauty of nature amidst opulence and comfort. The resort will provide hands-on agricultural experiences and direct exploration of the land’s bounty, ranging from tasting fresh local produce to engaging in farm-to-table cooking experiences
  • TUAJA ECO RESORT: An eco-conscious retreat for those seeking tranquillity and relaxation. Carefully designed health and beauty services are available, where treatments are carried out by a team of skilled specialists using natural products and innovative techniques for the best results
  • TUAJA ADVENTURE RESORT: Designed for those seeking adventures and outdoor activities suitable for all community members. The variety of activities is tailored to the nature of each targeted city, offering opportunities to explore the enchanting landscapes around Saudi Arabia
Tuaja luxury resorts in Saudi Arabia 2

Abdulrahman Abaalkhail, CEO of Dan Company, said: “With a vision to create rich and unforgettable experiences that connect guests to the Kingdom’s stunning natural landscapes, culture, and hospitality, Tuaja Luxury Resorts will introduce brand-new one-of-a-kind hospitality experiences, rooted in sustainability and setting a remarkable precedent in the region’s hospitality industry.

“Each resort is meticulously designed to offer unique and immersive experiential activities, promising a harmonious blend of luxury, nature, and unforgettable moments for our guests. Through a business model focused cultural authenticity, sustainability, and community empowerment, we are creating an ecosystem that contribute to the Kingdom’s broader economic and tourism objectives.”

Tuaja’s first three resorts, operated by Hilton, will be in Al Ahsa, a significant agricultural region in Saudi Arabia’s Eastern Province and UNESCO World Heritage site, which is home to Al Ahsa Oasis – the largest date palm oasis in the world.

With lush surroundings and homegrown farms at its doorstep, the 1.8 million square metre master development aims to create a premium farm-based tourism destination in the heart of Al Ahsa, attracting visitors looking to connect with nature and enjoy a diverse range of experiences. 

Tuaja plans to open multiple resorts across different cities in Saudi Arabia by 2030, with each resort being inspired by the culture and heritage of the host city.

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