Saudi Arabia will set up marketing offices for its tourist destinations as part of efforts to attract more visitors and realise its goal of becoming a major tourist destination globally and locally, according to a report by Saudi Gazette.
This was among the rules approved last week by the Saudi Cabinet to regulate the Saudi Tourism Authority.
Ahmed Al-Khateeb, Saudi Minister of Tourism and chairman of the tourism authority’s board of directors said the cabinet approval confirms the government’s continued support for the tourism sector to achieve its objectives, aligned with Saudi Vision 2030.
He stressed the authority is witnessing tangible development as a result of the government’s interest in organising and supporting the tourism sector in general, and the authority in particular.
The new regulation outlines 24 commitments for the authority, most prominently working with related government agencies to establish marketing offices for tourist destinations as well as supervising marketing plans of the tourist offices, setting visit targets, and spending in a way that enhances the role of the private sector.
It aims to promote the kingdom as a tourist destination globally and locally and attract visitors.
Other responsibilities include creating a tourism site database, developing Umrah packages, measuring visitor experiences and cooperation with regional and international bodies.
The authority will also provide support to tourism small and medium enterprises, implement training programs and marketing campaigns, and determine tourist routes in coordination with the Ministry of Tourism.
The cabinet approval and new rules are intended to realise the goals of Saudi Vision 2030 by further enabling the tourism authority to promote the kingdom as a leading global tourist destination and attract visitors worldwide.
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