Dubai’s Rove Hotels has announced its pledge to plant a tree for every stay booked at its hotel from November 30 to December 12. The sustainability initiative is in line with COP28 and will be fulfilled in partnership with W&A Consular and Eden Reforestation Projects.
The trees will be planted before the end of the year with anticipated demand from many summit attendees.
Paul Bridger, the COO of Rove Hotels said, “We are thrilled to announce this initiative in which we will plant at least 28,000 trees by the end of the year. This project reflects our determination to impact the environment and support the UAE’s efforts positively. By planting trees for every booking, we aim to inspire others to join us in the fight against climate change.”
Rove Expo 2020 is the only hotel located at the COP28 site, driving further demand. With 3,500 rooms located across Dubai, the hotel confirms its commitment to support the UAE’s journey towards a greener future.
William Fison, the founder of W&A Consular World said, “This is a huge step forward for the vision we started implementing at COP26, that is #GreenAtSource. This is the biggest commitment to date for this not for profit initiative which aims to plant 1 million trees by COP28. For more information search #GreenAtSource.”
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