Posted inTravel & HospitalityLatest NewsSaudi Arabia

Riyadh Season attracts a whopping 12mn visitors in the last 60 days

The event, which began in October 2023, had initially targeted 12 million visitors for the entire duration of the event but reached that goal in the middle of the season

Riyadh Season
Riyadh Season is promoted as the largest entertainment event in the region

The ongoing ‘Riyadh Season’, featuring a series of entertainment, fashion, technology and gaming events, attracted a whopping 12 million visitors in the last 60 days, the organizers said.

The popular event, which opened in October 2023, targeted 12 million visitor participation during the entire event period, but achieved the target in the middle of the season.

Turki bin Abdul Mohsen Al Al Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, said in a post on X, formerly Twitter, 12 million visitors was the target during the entire Riyadh Season, but it was achieved in the middle of the season.

Riyadh Season, billed as the largest entertainment event in the region, offers visitors diverse experiences in the fields of entertainment, and fashion, in addition to technology and communications, electronic games, perfumes, and fine arts and crafts.

Riyadh Season is one of the major Saudi events that establishes new concepts in the world of entertainment, and makes the capital, Riyadh, the first destination for those looking for international entertainment diversity at the level of events, restaurants, and other entertainment elements targeted by those looking for fun and exploring distinctive entertainment options, organizers said.

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