Collective Retreats announced a partnership with NEOM to open an ultra-sustainable retreat in Saudi’s snow-capped mountain destination, Trojena, on Thursday. Slated to open in 2026, Collective Trojena will offer guests access to the outdoor hospitality experience.
The retreat has over 60 open-air rooms, dramatic water features, campfires, culinary experiences and meeting spaces.
Collective Trojena will also launch activities at the destination including skiing, snowboarding, high-altitude training, mountain biking, paragliding, hiking and more.
“We founded Collective Retreats with the singular goal of changing the way people travel. We want travellers to see the world with renewed curiosity and a greater appreciation for conservation of the extraordinary natural beauty that surrounds us,” said Collective Retreats CEO and Founder Peter Mack.
“Trojena provides the ultimate backdrop to achieve this mission in ways we never imagined. In addition to giving a global audience a new perspective on this spectacular mountain setting, we are committed to demonstrating that luxury travel should not be extractive and it’s possible to both preserve the environment and deliver extraordinary guest experiences,” he added.
The development is paving the way to sustainability with a combination of solar and wind energy, water desalination developments and brine processing in order to achieve zero-waste residual.
“Since its inception, Collective Retreats has been lauded for its innovative thinking and passionate commitment to sustainability making them the ideal partner for the Trojena NEOM project,” said Philip Gullett, Executive Director and Region Head at Trojena.
“Collective Retreats will be outstanding stewards of this new outdoor retreat experience in Trojena and will perfectly complement the environmental and sustainability principles and practices that are at the core of the NEOM project,” Gullett added.
”Collective Retreats has a well-earned reputation for connecting guests to the most spectacular natural settings, in ways that few others have done before, while staying true to its core values of conservation and sustainability. With Trojena, and NEOM overall being home to some of the most breath-taking landscapes, we’re thrilled to have selected a partner that shares our ambition to forge a new path for our industry, one that’s characterised by travellers living with nature,” added Chris Newman, Executive Director, Hotel Development at NEOM.
Collective Torjena is one of the many destination projects announced at NEOM that are set to welcome guests starting 2024.
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