NEOM to open 25hours hotel in Saudi mega city

“Our partnership with Ennismore echoes our mission to pioneer in the space of experiential hospitality in a way that shapes the future of hotels in the kingdom and beyond. With a shared passion for developing differentiated and imaginative hospitality concepts, we look forward to seeing this relationship – and others like it – flourish,” NEOM’s Hotel Development executive director Chris Newman said.

TROJENA’s 25hours team “is inspired by the futuristic architecture of the building and will include nods to science-fiction movies as well as to the alpine heritage of the brand,” NEOM said in statement.

The hotel will feature an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working, as well as a rooftop restaurant with pool.

The two developments are aligned with NEOM’s Hotel Development division’s aim to form strategic partnerships.

“As we grow globally, we are excited for our brands to open in TROJENA, a unique setting, which will attract both local and international visitors,” Ennismore’s co-chief executive officer Gaurav Bhushan added.

In addition, the Morgans Originals hotel will be designed to “transport guests from the surreal and natural landscapes of TROJENA, into a world rooted in the iconic cultural legacy of the brand,” NEOM said.

Visitors at the hotel can access four world-class dining outlets and a 2,000-meter destination spa and bathhouse, in addition to an architecturally significant ski slope roof and rooftop pool bar overlooking TROJENA’s mountains.

“The hotel will also feature an eight-story vertical core with microclimates and immersive art experiences that will showcase the individuality of the brand,” NEOM said.

“Both 25hours Hotels and Morgans Originals are ideal brands for TROJENA as we look to deliver extraordinary experiences for residents and visitors seeking luxury, adventure, entertainment, livability, and escape from the status quo,” TROJENA executive director and region head Philip Gullett said.