Melt Middle East and Miral announced a new strategic partnership on Monday.
The partnership was signed by the CEO of Melt Middle East, Oweis Zahran, and Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral and was also endorsed by Melt Chairman, Steve Harvey and Miral Group CEO, Mohamed Abdalla Al Zaabi.
The partnership aims to elevate Yas Island’s international recognition as a premier leisure and entertainment destination by bringing forth a series of events and IP festivals featuring global celebrities and showcasing Yas Island and Abu Dhabi on a global platform.
Under the partnership, Melt and Miral will unveil a series of projects in the coming months. The first in a series of events is the Open Fire Food Festival by Steve Harvey set to take place at Yas Marina Circuit on the 24th-25th February.
Tickets have gone on sale and it promises to be a gastronomist’s delight taking attendees through a culinary journey from around the world, with several celebrity chefs to be announced soon.
Further events will be announced over the coming months, with a star-studded line-up of performers and celebrities and unique event concepts coming to Yas Island, Abu Dhabi soon.
Follow us on
