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Dubai’s Address Hotels and Resorts announces new ChatGPT concierge

Address Hotels and Resorts becomes first luxury hospitality in the UAE to leverage AI for virtual concierge

Address Hotels
Address Hotels redefines luxury hospitality with Nuha, a pioneering virtual concierge

Address Hotels and Resorts in Dubai has introduced ‘Nuha’, a virtual hospitality concierge.

This AI system, developed in-house, was unveiled at Dubai’s iconic Address Downtown Hotel during the week beginning September 4, 2023, marking a significant milestone in the UAE’s hospitality landscape.

The name ‘Nuha’, derived from Arabic meaning “guidance and self-restraint,” supports its mission to provide guests with knowledgeable assistance while maintaining service excellence.

Unlike many virtual assistants that often lack the finesse of human interaction, Nuha, powered by ChatGPT technology, offers guests a natural, intuitive, and deeply personal conversation experience.

This ensures that guests not only receive assistance but also feel genuinely understood and valued during their stay.

Address Hotels’ innovation

“At Address Hotels, we merge technology with the heart. ChatGPT’s conversational capability combined with human warmth makes our guests feel truly seen and heard. This meld of technology and personal touch places Address Downtown Hotel at the forefront of hospitality innovation,” Mark Kirby, Head of Hospitality at Emaar Hospitality Group said.

Nuha’s array of services is comprehensive, covering various aspects of the guest experience, the hospitality group said in a statement:

  1. Hotel Inside-Out: Nuha goes beyond a typical directory, providing an in-depth tour of Address Downtown Hotel, showcasing everything from luxurious rooms to fine dining and serene spa retreats.
  2. Emaar’s Expanse: Nuha extends beyond a single location, serving as a gateway to Emaar’s expansive and opulent collection, offering a panoramic view of their splendid offerings.
  3. Dubai Unveiled: Whether guests seek iconic landmarks or hidden gems in Dubai, Nuha acts as a knowledgeable guide, leading them on an unparalleled journey through the city.
  4. Stay Current, Stay Connected: With Nuha, guests stay informed about Dubai’s pulse, from vibrant events to cultural festivities and noteworthy occurrences across the UAE.

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