Dubai-based Sunset Hospitality Group (SHG) and Dex Squared Hospitality have signed a joint venture agreement to bring SHG’s brands portfolio to Egypt.
The announcement coincides with the group’s expansion plans for 2022 and will see SHG’s hospitality and lifestyle concepts entering Egypt, the Arab world’s third-largest economy.
Antonio Gonzalez, CEO, Sunset Hospitality Group, said: “As we enter a promising 2022, we are glad to announce our joint venture with Dex Squared Hospitality to enter Egypt. Egypt offers a rich business environment.
“Being close to many European markets and a gateway to Africa, the country attracts tourists and investors alike. With its magnificent climate, sandy beaches, popular attractions like its historical monuments, and vibrant social life, our hospitality concepts will add value to the many experiences this country has to offer.”
The partnership will see Sunset Dex Egypt operate brands like Azure Beach, Ammos, Black Tap and Isola Ristorante Italiano in the country for the first time.
Kevork Deldelian, CEO and founder, Dex Squared Hospitality, added: “We have witnessed Sunset Hospitality Group’s steady growth in the last decade. Their expertise in introducing great hospitality concepts to Dubai’s dining scene and their successful partnerships with world-acclaimed brands confirm their strong business foundation.
“We believe that the successful track records and extensive experience of both Dex Squared Hospitality and Sunset Hospitality Group will be the catalyst that this new company will capitalise on.
“Introducing Sunset’s brands to Egypt will further strengthen the growth of both companies and confirm their reputation to be the leading hospitality and management companies in the region and beyond.”
SHG has a presence in 10 countries across 26 brands and is set to open upcoming venues, including L’Amo, Mott 32, and METT Hotel & Beach Resort Marbella.
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