A new marketing campaign by VisitBritain is set to launch this week, aims at attracting visitors from the GCC region. The multi-media SAR5,200,000 budget advertising campaign uses a mix of advertising channels to drive bookings from the GCC ahead of spring and summer travel.
Saudi Arabia is the UK’s 34th largest inbound visitor market and 13th most valuable in terms of visitor spending.
“The GCC is an important tourism market for Britain and we are delighted to be running this dedicated campaign, tapping into motivations for travel this year, to build on the strong recovery we have seen,” said Carol Maddison, VisitBritain’s Interim Deputy Director.
“Britain is packed full of new and invigorating experiences for visitors to come and enjoy, from adrenaline filled coastal and countryside adventures to iconic summer festivals, from street food tours to street art tours to afternoon teas with a magical twist. By showing our warm British welcome and telling the story of our vibrant and varied destinations we want to inspire visitors from the GCC to discover more, stay longer and to explore year-round,” she added.
The campaign called ‘Spilling the Tea on Great Britain’, uses a play on tea through destination images and short films. A limited release of themed teas are also set to be available for tastings at VisitBritain’s promotional and trade events.
The SAR5,200,000 budget in the GCC will use channels like Snapchat, Instagram, Facebook as well as digital out of home along Riyadh Boulevard, radio and print media.
VisitBritain is also working with premier trade partners such as WeGo as well as content creators Matador to amplify the campaign’s reach in the GCC and to drive bookings ahead of spring and summer travel.
Follow us on
