Tourism professionals from around the world will return to Dubai when the Arabian Travel Market (ATM), the leading event for the travel industry in the Middle East, returns to the city on Monday.
The travel event, held at Dubai World Trade Centre, will welcome more than 20,000 visitors and over 1,500 exhibiting companies during the four-day tourism showcase. The event concludes on Thursday, 12 May. There are expected to be 112 countries featured on the show floor ranging from Japan to Jamaica and South Africa to Italy. Industry professionals will have the opportunity to meet and discuss the latest trends from a cross-section of travel, including technology, transport, sustainability, events and business.
“Arabian Travel Market 2022 will reiterate the importance of the travel industry as we continue to address the challenges of Covid-19 while also outlining how we drive the industry forward,” said Danielle Curtis, Exhibition Director ME – Arabian Travel Market.
“The tourism industry has rebounded incredibly well. As a result, we have seen a clear uptick in participation, with floor space increasing by over 85% compared to the previous year and Middle East exhibitor space eclipsing 2019 levels. We now have the perfect opportunity to hear from industry professionals on the latest trends helping the industry recover and flourish in many instances,” she added.
In line with this year’s theme of ‘the future of international travel and tourism’ ATM 2022 will unveil new technology that will eliminate the need for business cards and allow exhibitors and visitors to share details, brochures and marketing material via innovative scanners and badges.
Among the sessions taking place include the vision for Saudi Arabia’s smart city NEOM and its strategy for creating memorable experiences. Also on the agenda, Zeina Dagher, the CEO of Emaar Entertainment, will look at the future of visitor attractions, traveller trends, and what’s next in distribution, attraction tech and the guest experience.
The inaugural ATM Draper-Aladdin Startup Competition, which was launched earlier this year, will see 15 travel, tourism and hospitality start-ups pitch for $500,000 of funding and potentially a further $500,000 of investment as part of the hit TV show, Meet the Drapers.
ATM will also include in-depth buyer forums dedicated to India and Saudi Arabia, live interviews with aviation and hospitality experts and will feature the return of ILTM Arabia with its focus on the lucrative luxury travel market.
Capitalising on the growth of regional tourism investment, the ITIC-ATM Middle East Summit – hosted jointly by ATM and the International Tourism Investment Conference (ITIC) – will spotlight access to project finance in the post-Covid era and include a high-profile ministerial session.
Building on the success of ATM’s hybrid approach during the global pandemic, this year’s in-person event will be followed by the third instalment of ATM Virtual, which will take place from Tuesday, 17th to Wednesday, 18th May 2022.
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