King Group Hospitality (KGH), a Dubai-based hospitality brand, is set to expand its chain of restaurants in the UAE and Thailand.
KGH, which owns the Amritsr chain of restaurants, currently operates five outlets – two in the UAE and three in Thailand but has announced plans to launch a new chain of eateries.
The announcement comes as sales at full-service restaurants in the UAE is expected to grow from $1.94 billion in 2018 to $2.34 billion in 2022, while the total sale at the fast-food restaurants is expected to grow to $4.51 billion in 2022, according to Statista.com, a global market intelligence provider.
As many as 1,303 new food establishments opened in Dubai during 2020, at the rate of 3.5 establishments per day, according to Dubai Municipality.
The total number of food establishments in Dubai at the end of last year reached 19,259, which is expected to reach 20,000 before October.
“Although the sentiments are down due to Covid-19 pandemic, I believe this is the right time to start new concepts that will thrive once the pandemic gets over,” said Vicky M Sethi, managing director of KGH and a serial entrepreneur.
“Our current flagship restaurants under Amritsr branding has been doing well, despite the pandemic. More and more people now eat out, especially those who can’t travel due to Covid-19. They are spending their spare budget in staycation and eating out. So, there is a steady flow of business and this summer will not be a quiet summer for the restaurants.”
He added that KGH is in final stages of opening a new chain of restaurants under the brand name of Punjab.
“We are currently hiring people for the new restaurant. We are waiting for the re-opening of flights from India for the kitchen staffs, especially the chefs to arrive,” Sethi said. “As we come out of Covid-19 pandemic, we are getting ready to serve a growing population in the UAE and Thailand.”
KGH traces its origin through its first venture established in 1970 in India. The company launched in Dubai in 2008.
Follow us on
