Visit Hungary has announced that it will target Middle Eastern visitors as a key strategic market in its efforts to revitalise its tourism sector following the effects of the Covid-19 global pandemic.
The agency will open a new tourism office in Dubai later in 2021, it said in a statement.
The Hungarian Tourism Agency (HTA), the official national body promoting the country as a tourist destination, said it is expanding its international business development work within its subsidiary, Visit Hungary.
A delegation from Visit Hungary is currently visiting the UAE as part of a week-long mission dedicated to the strengthen of ties with key industry organisations and travel professionals, prior to the opening of the new office.
Fruzsina Zakariás, deputy CEO of Visit Hungary, said: “The opening of our tourism office in Dubai later this year will be both a milestone and evidence of Hungary’s significant investment and commitment to, and belief in the UAE and Middle East as an outbound market of quality and expected growth.
“With our luxury lifestyle experiences of castle stays, spas, exciting artisanal and designer shopping, natural landscapes as well as options for unique hunting and culinary adventures, we believe Hungary has an abundance of experiences to both beckon and enchant our Middle Eastern visitors and all those that visit.
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Prior to the Covid pandemic, Hungary saw the number of inbound tourist trips jump to a record 16.2 million guests spending more than 42 million guest nights in Hungarian accommodation establishments, with its capital city Budapest a key destination.
Some of Hungary’s upcoming lifestyle attractions include Fashion Street Budapest, a dedicated shopping street, the statement added.
A number of 8-day holiday packages has been especially curated with the Middle Eastern travellers in mind which include features as five star luxury hotel and castle stays, private transfers and private boat cruises down the River Danube.
“We hope that many aspirational travellers from the UAE and surrounding Gulf states will choose to visit Hungary as a destination of choice as soon as borders open and it is safe to do so. In preparation for that, we are currently busy working with the region’s leading travel agencies to provide them with unique travel itineraries and experiences that offer visitors an escape to splendor, relaxation and the celebration of life,” said Zakariás.
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