InterContinental Hotels Group (IHG) has signed franchise agreements for two hotels in Dubai with real estate development firm, SRG Holding.
The agreements will see the conversion of two SRG-owned developments to IHG’s extended-stay brand Staybridge Suites.
Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City will be operated by SRG Hospitality, the group’s hotel management arm with opening dates set for January 2020.
The hotels are strategically located along Sheikh Zayed Road, Dubai’s main commercial artery with convenient access to the Dubai Metrosystem and the city’s major business and leisure attractions.
The 360-key Staybridge Suites Dubai Financial Centre will offer guests the choice between one, two and three-bedroom suites and studio apartments.
It will also offer facilities such as meeting rooms, a spa with steam, sauna and an outdoor swimming pool, along with a fitness centre and food and drink options.
The 225-key Staybridge Suites Dubai Internet City will offer one and two-bedroom apartments and studios and an all-day eatery and living room lounge.
A terrace on the 6th floor features an infinity pool plus there is a fitness centre, a spa with steam and sauna.
Pascal Gauvin, managing director, India, Middle East and Africa at IHG, said: “The extended-stay sector performs extremely well in Dubai and the Middle East, and we are pleased to be partnering with one of the leading family-owned companies in Dubai, SRG Holding.
“Given the current project work on Dubai Expo 2020 and influx of business visitors, we are confident that the Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City will be resounding successes.”
Fahad AlRafi, CEO at SRG Holding, added: “We are delighted to partner with a globally renowned hospitality company such as IHG for Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City. This fantastic brand will give us the opportunity to deliver a service style that is little more relaxed than traditional serviced apartments in the city.”
IHG currently operates 91 hotels with a further 37 in the development pipeline due to open within the next three to five years.
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