Indonesia’s largest hotel group has announced the signing of a long-term master franchise agreement to launch three of its brands across Saudi Arabia.
The agreement between Archipelago International and Jeddah-based Warifat Hospitality Limited, a subsidiary of Jabal Omar Development Company (JODC), grants development and branding rights to Warifat for three of Archipelago’s hotel brands – Grand Aston, Aston and Harper.
It will enable the roll out of these brands, not only at JODC’s flagship development in Makkah but throughout Saudi Arabia, a statement said.
The first hotel being developed under this agreement will be the 560-room Jabal Omar Grand Aston which is due for completion in July 2019 and will be Archipelago’s first hotel in Saudi Arabia.
“In strategic terms, this is an historic agreement for our company and indeed for Indonesia, as we will be the first Indonesian based hotel company to enter the kingdom’s hotel market,” said John Flood, president and CEO of Archipelago International.
“This agreement foresees and caters for significant growth from the Indonesian market and it recognizes Archipelago as the hotel group best positioned going forward to cater to the growing numbers of Indonesian and Southeast Asian visitors to the Kingdom,” he added.
Yasser Faisal Al-Sharif, chairman of Warifat Hospitality and CEO of JODC said: “We are excited to expand our partnership with an established and leading home-grown Indonesian hotel brand… We are committed to offering our guests from Indonesia, Malaysia, Brunei and SE Asia superior hospitality experiences that are customized to their specific needs whilst they visit the Great Mosque of Makkah, Masjid Al Haram and the holy capital.”
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