Electric scooter maker Segway has announced its Middle East expansion as it looks to become an “essential player in making smart cities a reality across the world”, according to the company’s regional head.
The Chinese-owned brand will be launching three new e-scooters and is focused on equipping its products with connectivity that will make them suited for a smart city.
“The launch of our new product lines in the UAE is a strategic move that will enable us to better serve our customers in the region,” said Frank Zhang, Segway’s head of Middle East.
“We are confident that our products will contribute to the Middle East’s efforts to become a world-leading smart city. The Middle East is one of the most important markets for Segway,” he added.
The company has been working closely with regional partners to make its products more accessible to consumers and to promote sustainable mobility solutions.
In April, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of Dubai Executive Council, issued a resolution on the use of bicycles, electric bikes and scooters in Dubai.
The resolution supports Dubai’s efforts to transform itself into a bicycle-friendly city and promote environmentally friendly modes of transport.
Segway manufacturers a range of transportation solutions from personal transporter pods to tough longer-distance city transport vehicles. However, it no longer makes the two-wheeled self-balancing Segway it became famous for.
Its F Series electric scooters can reach speeds of up to 25 kilometres per hour and are marketed for the daily commute journey. The range features ecologically-friendly electric engines and 10-inch pneumatic tyres for a more secure ride.
The next line-up being introduced in the Middle East is a new C series, suitable for kids of different heights and ages, and featuring Bluetooth connectivity.
In 2015, Ninebot, a Beijing-based transportation robotics startup, acquired Segway. In 2020, Ninebot announced that it would no longer make the namesake two-wheeled, self-balancing product.
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