Dubai’s Emirates announced extending its 21-year partnership with the Sydney Symphony Orchestra until 2025.
A cornerstone of its ongoing support to music and arts around the world, the Sydney Symphony Orchestra is the airline’s longest-running non-sports partnership.
The sponsorship will offer Emirates ticket and hospitality experiences, presenting partner opportunities for the symphony’s popular concert series, as well as branding and promotional opportunities, among other benefits.
Emirates said its support to the Sydney Symphony Orchestra will help deliver world-class entertainment experiences to customers in Australia, connecting music lovers across the globe to the symphony’s innovative digital concert series.
The partnership will also deliver the classical masterwork of one of the world’s finest orchestras to millions of Emirates passengers through the airline’s in-flight entertainment system, ice.
Over the two decades of partnership, the Sydney Symphony Orchestra has performed to over 4 million people across almost 3,000 live performances.
Emirates’ renewed partnership comes as the Sydney Symphony Orchestra enters a new artistic period, highlighted by its return to a reopened Sydney Opera House Concert Hall in July 2022, under the direction of Simone Young, the Orchestra’s internationally renowned Chief Conductor.
Barry Brown, Divisional Vice President Australasia at Emirates, said: “We’re proud to continue our support to the Sydney Symphony Orchestra, which is home to exceptional standards of performance, outstanding musicians, and is regarded as one of the world’s leading orchestras.
“Like air travel, music has the power to lift our spirits, broaden our horizons and open up the world around us,” he added.
Craig Whitehead, Chief Executive Officer of the Sydney Symphony Orchestra, said Emirates has been a significant partner in the Orchestra’s long history of bringing the greatest artists and extraordinary musical experiences to the Concert Hall of the Sydney Opera House.
“Emirates’ support has also allowed us to continue an ambitious program of commissioning and recording new work by Australian composers,” he said.
The Sydney Symphony Orchestra has been present during many of Emirates’ key milestones and initiatives over the years, including the launch of the airline’s flagship A380 aircraft in Australia and more recently the launch of its new Premium Economy cabin in Sydney.
Music is a big part of the content offered on Emirates’ ice inflight entertainment system, with over 6,500 channels that include diverse genres like classical, opera, jazz, among others.
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